Founder MarketingFeatured
Hiring a Fractional CMO: How to Know You Actually Need One
Do you need a fractional CMO, a full-time hire, or an agency? Jennifer Neenan shares a practical decision framework for B2B founders.
9 min read
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Blog
Longer thinking on B2B marketing clarity.
Positioning, demand, content, and website narrative — starting with the most recent.
Sales Alignment7 min read
Marketing Roadmaps That Survive Their First Sales Reorg
Build B2B marketing roadmaps around buying motions—not org charts—so they stay useful when sales teams are reorganised.
Sales Alignment7 min read
How to Build a Marketing Plan Your Sales Team Actually Recognizes
Most B2B marketing plans live in a deck sales never reads. The good ones live in the language of the next quarter's pipeline.
Content Strategy6 min read
Sales Objections Are a Content Strategy Hiding in Plain Sight
Every objection your sales team hears is a content brief. Most B2B companies are sitting on a year of editorial direction and treating it as friction.
Demand Generation6 min read
Demand Generation Needs a Point of View Before It Needs a Channel Plan
Most B2B demand programs pick channels first and figure out the message later. The order is backwards — and it's why most campaigns underperform.
Founder Marketing7 min read
How to Turn Founder Expertise Into a Marketing System
Founders are usually the strongest marketers in their business, and the worst content system. The fix is structural, not creative.
Website Strategy7 min read
The B2B Homepage Mistake That Makes Sales Harder
Most B2B homepages describe the product before they describe the buyer's situation. That single choice makes every downstream sales conversation slower.
Positioning6 min read
Why More Content Will Not Fix Unclear Positioning
When a B2B company can't explain who it's for or why it matters, publishing more content compounds the problem. Positioning has to come first.
Demand Generation7 min read
The Marketing Metric That Misleads Founder-Led Companies
MQLs can mislead founder-led B2B companies. Learn which marketing signals better reflect commercial progress and pipeline quality.