Senior marketing direction without adding a full-time marketing executive.
A rolling advisory partnership for B2B companies that need clear marketing thinking and a credible rhythm — before, or in place of, a full-time CMO.
A function ready for its first CMO is worth more than a CMO hired into one that isn't. Working principle
A good fit if…
Fractional works best where there's real traction, a need for senior thinking, and no current case for a full-time CMO.
- Founder or CEO still driving marketing strategy by default.
- Junior marketers who need senior direction.
- Marketing activity lacks focus and a credible rhythm.
- Sales needs better messaging and campaign support.
- Agencies or freelancers need clearer briefs to do good work.
- Preparing for a launch, repositioning, or new growth phase.
- Need a practical operating rhythm before a full-time CMO joins.
What a fractional partner can be useful for.
Most engagements lean into three or four of these per quarter. The mix changes as the business changes.
Five-page plan in pipeline language. Segments backed, campaigns committed to, what marketing will stop.
Continuous refinement of the message hierarchy as market and product evolve.
Thesis, channel role, asset map, follow-up. A few campaigns, well-run.
Pillars tied to buyer questions and sales friction. A capture system for founder material.
Direction for homepage and core page rewrites. Briefs designers and devs can execute.
Weekly or fortnightly cadence so marketing earns its seat in pipeline conversations.
Capture, translation, publishing. Founder POV becomes a marketing asset, not a side project.
Direction for internal marketers. Briefs, reviews, a clearer working pattern.
Briefs and quality bar for external partners. Stops good agencies from doing average work.
When and what to hire, in what order, and how the function is structured.
A scoreboard built around learning and commercial progress, not vanity volume.
How the partnership actually runs.
A predictable rhythm. The team always knows what decisions are being made when. No surprise sprints. No invisible advisory.
Weekly or fortnightly advisory session
Working call with the founder or marketing lead. Priorities, blockers, reviews, decisions.
Monthly priority review
A short look back at what shipped, what landed, what changes next month.
Campaign planning sessions
Thesis, audience and offer design, channel role, follow-up motion.
Content and messaging review
Recent assets against the message hierarchy. Notes, edits, course corrections.
Sales feedback loop
Direct contact with sales — pipeline reviews, win/loss notes, objection capture.
Quarterly strategy refresh
Plan update, segment re-prioritization, retirement of what's not working, commitment to what's next.
Wrong fits, named up front.
Saves both of us time and makes the engagement easier to scope honestly.
- ✕ Outsourced content production only.
- ✕ Paid ads management.
- ✕ A design studio.
- ✕ A social media agency.
- ✕ A replacement for sales leadership.
- ✕ A promise of instant demand.
Explore fractional marketing support.
A short conversation about the function today and what a senior partner could do over the next three months.